From inside the machine.
The platform is new, so these are not customer logos and borrowed numbers — they are true stories about how the product behaves when the law and the network push back. Customer stories will join them here, under their own names.
Send path
The campaign that waited for Monday
A campaign of 2,406 payment reminders is launched at 21:40 on a Friday. The Consumer Protection Act bars direct marketing after 20:00 — so the interesting question is what the software does with a lawful instruction it cannot lawfully execute.
What most tools do
Send anyway. The button was pressed; the consequences are the customer’s. The regulations in force since April 2026 put the burden of proving lawful sending hours on the sender — which means every message carries a timestamp that can be used against you.
What ours does
The campaign holds. The portal says exactly why — “Holds at 20:00 · resumes 08:00” — and at eight on Monday morning it picks up its cursor and continues, batch by batch, surviving restarts and deployments in between. The dispatch time of every message is recorded, because the same timestamp that could convict you is the one that clears you.
Nobody configures this. There is no setting to get wrong, which is the point: a rule you can switch off is a suggestion.
Suppression
STOP means stop, permanently
Somebody replies STOP to a campaign SMS. What happens next is the clearest measure of whether a messaging platform respects the people on the other end.
The mechanism
The reply lands as an inbound message, is matched to its sender across every list they appear on, and becomes a suppression — immediately, across email, SMS and WhatsApp alike. The next campaign that includes them reports them as skipped, by name, in the send report.
The part that is deliberate
The sender cannot remove it. Not through the portal, not through the API — the endpoint answers 403 — and not by asking us. Suppressions the recipient created outlive the campaigns and the lists they came from. Deleting one would mean losing the fact that a person said no, and that fact is not ours to lose.
The WASPA Code requires an opt-out that works. Ours works so well it is irreversible, and we put that in the terms.
Billing
Counting characters like the carrier
An SMS holds 160 characters — in the GSM-7 alphabet. One curly quote pasted from Word, one em dash, one emoji, and the whole message silently switches to UCS-2, which holds 70 characters per part. A 150-character message becomes three, and so does its price.
Where this bites
Nothing visible changes in the text box. On a campaign of fifty thousand recipients, the difference surfaces weeks later, on an invoice, as a tripled bill nobody can explain — which is precisely when trust in a platform dies.
The mechanism
The composer counts segments with the same alphabet rules the network bills by, live, while you type. The estimate on the review screen is computed from the message as it will actually be encoded — footer, opt-out line and all. The amount you approve is the amount the ledger records.
Cost you can predict is not a feature; it is the minimum. But it has to be counted properly to be predictable at all.
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